That observation isn't necessarily meant to slight Google Wave or the team behind it; almost any time a company chooses to commemorate something, one purpose must be to attract new users (and/or reengage old ones). It's just that an official blog post concerning Wave's birthday focused more on promoting it than distributing stickers or some other nonsense.
Anna-Christina Douglas, a product marketing manager at Google, appealed to ordinary individuals by writing, "[T]he ways I use Wave aren't revolutionary or groundbreaking - I communicate about everyday things, but it is these incredibly ordinary and important communications that are transformed in unexpected ways when you use Wave."
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