At ad:tech New York, Dan LaCivita, President of Firstborn, a creative agency that worked on a well-received campaign for Pepsi's Sobe brand, along with Rami Jabaji, the Associate Brand Manager for Sobe, showed off the campaign kicked off earlier this year at SXSW in which they created a Flash-based app that allowed users to create fake (but real-looking) tattoos on images of themselves, with the intention of fooling their friends (and mothers).
The beauty of the campaign was not only the innovation behind it to begin with, but the fact that it easily translated to a variety of digital options. What started as simply an app at a kiosk at the event was eventually turned into a web application that anybody could use online and a mobile app that allows the user to take a picture of their friends and do the same thing.
The beauty of the campaign was not only the innovation behind it to begin with, but the fact that it easily translated to a variety of digital options. What started as simply an app at a kiosk at the event was eventually turned into a web application that anybody could use online and a mobile app that allows the user to take a picture of their friends and do the same thing.