Once upon a time, not so long ago, MySpace was the top social network in the land. Eventually, Facebook took over that role, and has not looked back since. Earlier this year, the company announced that it had over 400 million users, then at its developer conference, Facebook made what could be considered its biggest announcement ever - the Open Graph. Since then, despite a growing amount of interest and discussion around whether or not people should delete their Facebook profiles, Facebook is reportedly just growing and growing.
Facebook is expected to close in on 500 million users next month, and as this Open Graph continues to grow (which it will - a lot), we may see that number rise faster than ever. Unless - all of this negative publicity the company is presently experiencing actually does catch up with it and people do turn elsewhere.
MySpace is no doubt hoping to gain back some momentum from Facebook's woes, Twitter is certainly a popular option, and growing itself. Google Buzz is still the new kid on the block, but none of these have captured user attention quite like Facebook, and none of them have found such a brilliant way to infiltrate more and more of users' time spent online as Facebook has.
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