By Chris Crum - Sun, 07/26/2009 - 08:52 for WebPro News
WetPaint CEO Talks Business Social Media Use
Earlier this week, WebProNews reported on a study from WetPaint and the Altimeter Group, which indicated that brands who engaged with customers more through social media performed better financially. Judging from our comments, there is a lot of skepticism about the accuracy of this information, but Wetpaint CEO Ben Elowitz shared some further insight with WebProNews about how companies can most effectively utilize social media.
Elowitz also talk a little bit about the ENGAGEMENTdb site, which was announced along with the study. On the site, businesses can match their own social media efforts up alongside those of successful brands.
WebProNews: What do you think is the most important way for a company to utilize social media to have the biggest impact on revenues?
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