Google Makes Facebook Pages a Higher Priority for Businesses

From WebPro News

Google announced via Twitter this week, that public status updates from Facebook are now included in the search engine's real-time search feature. That means the largest social network in the world is getting play in Google's real-time search alongside Twitter, MySpace, and others, and these real-time results are often featured prominently on the first page of search results for the hottest queries. 

Apparently only updates from Facebook PAGES are indexed, and according to Danny Sullivan, that includes links, status updates, photos, videos shared by page owners (not comments made by the fans).  Any Facebook update (from regular user profiles) can be shared publicly, so I wonder why these aren't being pulled. Results from Twitter and other places aren't only from branded sources.

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This seems to indicate that brands should be getting a good amount of play for Facebook appearances in Google's real-time search results, and possibly in the real-time search results in general (due to Facebook's huge user-base). Right now, Facebook isn't dominating the results, but that is bound to change with it being the largest (by far) social network on the web. 

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Six More Features Graduate From Gmail Labs

from WebPro News

It looks like the people in charge of Gmail Labs have decided to do a little spring (or more accurately, late winter) cleaning.  They've removed a full 11 experimental features from Labs, with six of the bunch becoming regular Gmail features and the other five failing to make the cut.

Many of the "graduated" features are ones you're probably familiar with, or can at least guess the functions of.  Forgotten Attachment Detector, YouTube Previews, Custom Label Colors, and Vacation Dates all fall under this heading.

The last two approved features are Search Autocomplete and Go To Label, and a post on theOfficial Gmail Blog covers the only tricky parts, explaining, "If you have keyboard shortcuts turned on, type 'g' then 'l' and instead of getting the old 'Go to label' pop-up, you'll be in the search box with the 'label:' operator filled in for you.  Start typing the label you want to go to, and autocomplete will take it from there.  All you have to do is hit enter.  If you want to send your cursor to the blank search field, the keyboard shortcut '/' will do it."

As for the experimental features that've been dropped, they're called Muzzle, Fixed Width Font, Email Addict, Location in Signature, and Random Signature.  And a lack of popularity is the main reason they didn't make it further, in case you were wondering.

Anyway, Google's likely to introduce more Gmail Labs features to replace all of this stuff before long.

Reasons to Have a Facebook Page and Ways to Make it Better

From Web Pro News

I don't have to tell you that Facebook can be a tremendous source of web traffic. There's a good chance that most of the people you know are on it, and the ones who aren't may be eventually. The social network is consuming more and more of people's time, and thanks to mobile devices, it is always accessible. If you don't have a Facebook Page, you may be missing out on not only traffic to your site, but a chance to engage with customers and ultimately help your brand's reputation. 

One of our blog partners, Jay Baer, of Convince&Convert wrote a great piece about why you need Facebook for your company. He highlights "11 things you need to know." These things include how Facebook has 350 Million global users and counting (although Facebook has sinced announced reaching the 400 million user milestone), and how the average Facebook user spends 55 minutes per day on Facebook. Nearly 80,000 sites use Facebook Connect.

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Gmail and Picasa Storage Can Be Used for Any File

Google recently announced that it was launching a new feature for Google Docs, which would allow users to upload and store any kind of file. What may not have been clear, however, is that this new storage from Google isn't limited to just Google Docs.

The company is saying that Gmail and Picasa storage can also be used. Google Docs Product Marketing Manager Peter Harbison writes:

Each account will get 1 GB of free storage in Google Docs (in addition to the 1 GB of free storage in Picasa Web Albums and over 7 GB of free storage in Gmail) and will be able to upload any file up to 250 MB. If you’ve already purchased additional storage for Picasa Web Albums and Gmail, that storage is now shared with Google Docs as well, giving you more ways to use your online storage space. As we announced in November, additional storage is only $0.25 per GB per year. And because of the enthusiastic response, the Google Photos team has extended the special offer with Eye-Fi: users in the US or Canada who purchase 200 GB of extra storage for $50 will receive a free wifi-enabled SD card from Eye-Fi.

Google says the feature will be rolled out over the next couple of weeks. There will be a notification bubble when you sign into Google Docs.

Avast Software Added To Google Pack

At least in certain parts of the world, Google has revised its approach to connecting people with security products.  Avast Free Antivirus is now included in eight different versions of the Google Pack bundle of software.

Try to download Google Pack in Czech, French, German, Italian, Polish, Portuguese, Russian, or Spanish, and you'll see Avast's logo among symbols for Chrome, Google Earth, Picasa, and a handful of other things.  This endorsement should help Avast Free Antivirus Version 5 find its way onto more than a few new computers.

Of course, the odd thing is that Spyware Doctor with Anti-Virus, and not Avast's product, is still recommended to anyone who takes a look at Google Pack in English.  Whether this is because the change is experimental or Google's been caught mid-rollout is hard to say.

Or perhaps Google's just really trying to split hairs with regards to what security software is most effective in different markets.

It's likely that the adjustment represents some form of payback, though.  Alex Chitu, who wrote about it, also noted, "In December, Avast's blog announced that the software will offer users the option to install Google Chrome."